Denny Abbey and The Farmland Museum has launched its brand-new website, designed to enhance visitor engagement and showcase the museum’s unique heritage.
Funded through a Rural England Prosperity Fund grant from The Cambridgeshire and Peterborough Combined Authority and distributed by South Cambridgeshire District Council, the website represents a significant step forward in the museum’s digital presence, making it easier than ever for visitors to explore its rich history, plan their visits, and discover upcoming events.
Denny Abbey and The Farmland Museum, located on the A10 north of Cambridge, offers a fascinating insight into over 850 years of local history, from its origins as a Benedictine monastery to its evolution as a farm and now a museum.
With an engaging design and improved functionality, the new website ensures that visitors can access essential information and immerse themselves in the museum’s stories before even stepping through its doors.
Sarah Michael, Manager of Denny Abbey and The Farmland Museum, said: “This new website is a fantastic asset for the museum, allowing us to reach new audiences and better serve our visitors. We are incredibly grateful to the Combined Authority and South Cambridgeshire District Council for their support in making this possible, and to Granite 5 and Define Creative for delivering on our brief exactly as we imagined.”
Cllr Peter McDonald, Lead Cabinet Member for Economic Development at South Cambridgeshire District Council, added: “We are pleased to have been able to support Denny Abbey and The Farmland Museum through this grant. Supporting local attractions like the museum not only helps preserve our region’s rich history but also contributes to the local economy. By funding this project, we have helped create work for two local agencies, which in turn supports local jobs and business growth.”
Simon Wheeler, Managing Director of Granite 5, commented: “We are delighted to have worked with Denny Abbey and The Farmland Museum on this exciting project. The new website is designed to be accessible, engaging, and easy to navigate, ensuring that visitors of all ages can connect with the museum’s rich history and vibrant events programme.”
Define Creative played a crucial role in capturing the essence of the museum through high-quality video and photography. These visual elements bring the site to life, providing an immersive digital experience that reflects the museum’s historical significance and community role.
Cambridgeshire and Peterborough Combined Authority Mayor, Dr Nik Johnson, said: “It's inspiring to see the Rural England Prosperity Fund in action, as it helps digitalise Denny Abbey and The Farmland Museum, drawing more tourists to the region and boosting our local economy.”
The new website is now live and can be explored at www.dennyfarmlandmuseum.org.uk. The new digital platform has been designed and developed by specialist WordPress agency, Granite 5, with striking new video and photography content provided by creative studio, Define Creative.
About Denny Abbey and The Farmland Museum
Denny Abbey and The Farmland Museum is open Thursday-Sunday and Bank Holiday Mondays from 10am-4pm from 27 March 2025 to 2 November 2025. It is situated just off the A10, North of Waterbeach, between Cambridge and Ely. The Farmland Museum is a charity and an independent, accredited museum in South Cambridgeshire. The museum manages Denny Abbey on behalf of English Heritage.
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