All families and their children should feel free to breastfeed in public, anytime, anywhere.

This is the vision of the ‘Free to Feed’ campaign, which aims to help breastfeeding and/or pumping mothers feel confident and relaxed when feeding their baby in public.

It also encourages businesses to sign up and pledge to be a ‘#FreeToFeedCP’ location, where mothers breastfeeding their little ones are openly welcomed to visit, especially if they feel like they need a safe space when out and about. More information for businesses can be found below. 

Breastfeeding has amazing health benefits for both mother and child, but not every mum who wants to breastfeed has the support they need to do so. Here some breastfeeding mums explain why it is important to them, and why all mums should be free to feed in public:

FreeToFeed - campaign video from CCS NHS Trust on Vimeo Nothing beats a recommendation from a happy customer. Breastfeeding mums who are able to sit anywhere while breastfeeding - and who receive a warm welcome from staff, management and customers - will come back, telling their friends and increasing repeat custom. Embracing and normalising breastfeeding will not only help boost your business, but will help improve the overall health of the population and create a better and healthier community for everyone.

Free to Feed locations